Pantone vs. CMYK vs. RGB Let's be honest. By the time you were in grade school you probably felt you learned everything you were ever going to need to know about color. Spoiler Alert: we were wrong! Color psychology is real. There's a reason why white space can make us feel more open and a bedroom with red walls may not give you a tranquil effect. It's because for those of us who are able to see color, there are cultural, emotional and marketing considerations tied to choosin