Because you can't be everything to everyone. Well first off...what the heck is a niche? Funny you should ask! A niche is a very specific market within your industry. For example, let's say you are a photographer. You can take photographs for anybody and any business. However, a niche would be if you specifically focused on weddings or food photography. It lets people know what exactly your expertise is and what to come to you for. On one hand you may believe it would limit yo