LIBERTÉ D'ÊTRE ET D'AGIR
BRAND IDENTITY KIT
RESPONSIVE WEBSITE DESIGN
In 2010, Stéphanie Trivier launched her wellness business near Dijon, France. She began offering guided sessions in Laughter Yoga, Sound Massage, Sophrologie, and Ecstatic Dance. Her business uses positive psychology methods to help others live balanced, healthier lives. She also offers Nature Retreats for those interested in discovering how to live sustainably and ecologically "off the grid".
In 2020, I helped her with a complete rebrand of her business. She gave her business a new name, added services, staff members, and breathed new life into the company. We worked through a new brand strategy, logo design, brand kit, website design, and photography shoot.
Liberté d'Être et d'Agir wanted their brand to represent nature and sophistication. Their aim is to help people connect into a deeper state of "being". When architecting the brand identity, it was important to incorporate the notion of serenity and peace within each detail.
1. DISCOVERY + BRAND STRATEGY
Stéphanie and I began our journey with a Discovery session. I guided her through several activities to define her brand, her customers and business goals.
We used these details to create a Brand Strategy guide which was referenced for making aesthetic decisions about the brand and its identity.
2. ART DIRECTION + PHOTOSHOOT
Using new the Brand Strategy, I proposed an improved artistic direction which better aligned with her customers and goals. She loved the new direction and we began preparing our photoshoot process.
After the photoshoot, we began mapping her customer journey and the UX design for her website.
3. BRAND KIT + WEBSITE
I created a logo which emphasized inner growth and serenity. The logo featured a hand-drawn Stéphanie in a modern geometric style posed cross legged in a meditative state. It used natural indicators such as flower petals and leaves. Stéphanie was thrilled to see this logo and receive her new Brand Kit. The new "Liberté d'Être et d'Agir" website was launched shortly after with responsive capabilities. I closed our project by providing a website training session for how to make small adjustments.
Brand colors were chosen using modern day techniques relating to color psychology in marketing. We also incorporated reference from historical folklore and symbology for contextual integration and spiritual depth.
L'argile représente la Terre, notre maison. Il offre la possibilité d'être malléable, remodelé et réformé en ajoutant de l'eau de rivière. Dans le même souffle, il peut être durci par le feu. L'argile représente la façon dont nous traitons notre être intérieur et notre connexion à la Terre.
Sarcelle est une nuance vert bleuâtre symbolisant la douceur, le calme et la sérénité (du bleu) et la force, la croissance ainsi que la vivacité (du vert). Il représente également l'élégance et la sophistication.
OLIVE - 789C4A
Le vert olive évoque l'espace, la sagesse et la compassion pour l'humanité. Il est également associé à l'harmonie, à la diplomatie et à l'amour-propre. «Le vert olive représente la couleur traditionnelle de la paix.